A Day in the Life of an Instructional Designer.

Maresa Malloy IDMaresa Molloy is an Instructional Designer at Aurion Learning. Maresa is also an avid fan of hill-walking and would love to be stuck in a lift with Andy Murray! But mainly she is an Instructional Designer who loves providing people the best learning experiences.  If you have ever wondered what an Instructional Designer is or what they do, then you are in luck! After some persuasion, Maresa has agreed to reveal all about how a typical day at Aurion Learning shapes up.


Describe your job:

My job as an Instructional Designer involves helping clients to identify the knowledge, skill and attitude gaps of its staff, and designing learning materials to help close those gaps, based on learning theories and best practices used in my field.

Sometimes the knowledge, skill and attitude gaps may seem fairly obvious. For example, a client may to provide all new staff with a staff induction programme or they may want to introduce completely new Fire Safety procedures.

For other projects, the knowledge, skills and attitude gaps are not so obvious. For example, a client may ask us to develop a leadership portal for a multi-disciplinary team – where the knowledge, skill and attitude gaps vary greatly amongst learners. For the most part – we present completely new learning content.

However, as an Instructional Designer you can’t assume to really know the gaps until a training needs analysis is completed that defines our target audience. Part of our training needs analysis involves what we call a ‘DIF analysis’, this involves sitting down with the client – and often with the learners themselves – to identify three things:

1. What is difficult for the target audience to understand?
2. What is important for the target audience to know or be able to do?
3. What questions are frequently asked about his content?

Only then can we target the areas which staff need the most help with, and design training materials that help them to perform better in their jobs.

The training materials can be delivered in a variety of online formats, but I specialise in the design of e-learning programmes.


Describe your typical working day?

A typical day usually starts off with a cup of freshly ground coffee – one of the many perks of working at Aurion and then onto our daily team ‘scrum’ where we discuss project progress, some design and programming details and release schedules. I’ll then throw on my headphones for some “work mode” music and get on with projects. Personally, I enjoy what I do, life at Aurion is fast paced, and we are usually working to tight deadlines and have several projects on the go at any one time. As part of this, I typically work with my team to produce e-learning programmes and other training materials on time. So in any one day, I could be:

  • liaising with the client and meeting Subject Matter Experts to assess project requirements, assess learner needs and discuss learning strategies
  • meeting with the learner to gauge any difficulties or challenges they may have with the subject area
  • designing and writing the content using storyboards
  • writing supplementary content such as help sheets and job aids
  • producing online training videos
  • learning new tools and techniques in Instructional Design.

For the most part I take a proper lunch break, we are actually encouraged to do so as it is really beneficial to step away from the computer. There are a good few team lunches at Aurion and we are regularly treated to the curry, pizza and sandwich houses that the Ormeau Road has to offer! Aurion also hosts monthly Lunch and Learn sessions for the team, it’s a great way to find out what’s going on in other parts of the company and find out what exciting e-learning and digital media projects that we will be working on!

My afternoons usually comprise of talking directly to clients, team meetings, discussing a project and trying to get the best solution for it. A good thing about my role is that I get to talk to the entire team about a project – there is little hierarchy or chain of command – all team members are included in the decision-making process, from how we will design a client solution, to how projects will be managed.


What qualifications or special qualities do you need for your job?

It is beneficial to have an Instructional Design related degree. I did a Masters in Technical Communication and e-learning, and learned a lot about learning theories and methodologies from this course. However, if you don’t have a degree, it is still possible to get a job in Instructional Design if you have the skills to design and write content.

I also think you need to have the ability to write creatively and to have a passion for how people learn. It also helps to have skills in technology as you get to work with various software tools.


What do you find most challenging about your job?

The most challenging aspect of my job is getting the client to agree to the creative delivery of the learning content. It is usually the case that I am given pages and pages of content that the client wants the learner to read and ‘understand’. My job involves convincing them that we only need to use the content that helps the learner to perform better. All of the other content can be placed on the Learning Management System (LMS) or sent out in an email. We then need to do something creative with the content to ensure that the learner wants and is motivated to read your material.


What aspect of your job do you enjoy most?

I love the actual writing of the content. By the time you get to this stage, you usually have all of the source material and it’s a case of taking pages of content and trying to do something creative with it. I enjoy the challenge and also the pressure to work towards deadlines.


What advice would you offer any Instructional Designers who are interested in joining the Aurion team?

At Aurion, there is a growing focus on continuous improvement and pushing the perception of what learning is and where it can happen. If you’re an Instructional Designer who is looking for a new challenge then be sure to get in touch. As a growing team, we’re always on the lookout for talented people, you can view our jobs at http://www.aurionlearning.com/who.aspx#jobs

Please let us know your comments or share with others who you think may benefit from this. Follow us on twitter @aurionlearning for our latest blog articles and updates. 

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